The Situation
L’Oréal is a world leading cosmetics company first established over a century ago. With 23 brands and consolidated sales of Euro 17.5 billion in 2008, the company is an industry leader in every sense.

The Challenge
L’Oréal wanted to develop an interactive online assessment that would test the suitability of candidates within the context of an online gaming environment.

The Solution
A project team involving L’Oréal , communications specialists TMP Worldwide and Cubiks worked together to develop Reveal, a web 2.0 multi-site game that allows candidates to visit a number of rooms in a virtual L’Oréal office. Once in the office, candidates are presented with the opportunity to first to learn more about the different aspects of the L’Oréal business, and then match themselves to the company’s requirements by completing a series of online tests.

The Results
Following the achievement of the key project deadlines, the Reveal game including all assessment components was successfully launched across the globe in January 2010. The game has recently secured a number of industry awards including The 2010 National Graduate Recruitment Award for the 'Most innovative way of attracting graduates'.